I’m a Senior Art Director and Brand Designer who develops brands, campaigns and visual identities across property, lifestyle, travel & place

I like getting under the skin of a brief and finding the thing that really matters about the product or proposition. From there, I develop the creative idea and explore different ways it can work — from the initial concept and visual direction through to the design and final creative.

For me, it’s about making sure there’s always a strong reason behind the creative, while making sure the idea looks and feels as good as it possibly can.

I’m hands-on throughout the creative process, from developing concepts and designing identities to art directing photography and shaping campaigns across different channels. Where a project calls for specialist expertise, I work closely with designers, artworkers, photographers, animators, developers and production teams to bring the creative to life.

I’ve worked both independently and within agency teams, and I’m equally happy taking the lead on a project or plugging into an existing creative department.

Art Direction
Developing the visual idea and shaping how it looks and feels, from the first concept through to final execution.

Brand & Visual Identity
Creating distinctive identities with a clear point of view, then applying and developing them consistently across different audiences and touchpoints.

Campaign & Concept Development
Finding the interesting angle in a brief and developing creative routes that can work across multiple channels and formats.

Photography & Shoot Direction
Creating the visual direction for lifestyle and advertising shoots, from mood boards and casting through to art direction on the day and final imagery.

Creative Design & Production
Personally designing and developing the creative, working alongside artworkers, photographers and production teams where specialist support is needed to get the work finished to a high standard.

Digital & Social
Designing how the creative translates across digital, social, websites and content, working with developers, animators and other specialists to bring the ideas to life.